6 B2B content marketing agencies to watch in 2024

Are you fed up with herding freelancers?

Or annoyed with “full-stack” marketing agencies that sell every service imaginable but cannot deliver with content or show real SEO and CRO improvements?

It would be ideal to take your content marketing “in-house”. But who really has the time and resources needed to build and maintain an effective content team from scratch?

This is where a B2B content marketing agency comes in. By owning your content marketing efforts, B2B content marketing agencies can be one of the highest ROI marketing investments you make.

To help you find a B2B content marketing agency we wanted to share six agencies that excel in B2B content marketing.

We’ve examined each agency on our list by looking through client reviews, testimonials and their teams and are confident that they can deliver B2B content marketing results. 

But before you read our list, make sure you know what to look for.

The six best content marketing Agencies to check out in 2024:

1. Content Visit

2. The Optimist

3. Beam Content

4. Campfire Labs

5. Foundation

6. Codeless

Content Visit

A cybersecurity and information security focused B2B content creation and SEO agency.

We are a small team of content writers, strategists and B2B SEO experts. We’ve helped cybersecurity firms double organic traffic in 12 months, build thought leadership campaigns, and boost revenue through organic traffic.

We are a good fit for your company if you:

• Are a cyber security or high tech company ready to grow with content.

• Do not have an SEO agency or want to transition from paid ads to organic growth

• Already work with an SEO firm but struggle to produce high quality content to hit keywords.

• Want to improve your overall content and copy including sales collateral.

• Need someone to own the entire content process from crafting buyer personas to publishing and measuring content performance.

We can be your a content creation or B2B SEO partner or both. We can take manage the entire content process for you, from finding keywords and planning content to writing blogs, web copy, newsletters and white papers and measuring results. 

Our process works backwards from your customer personas, producing journalistic content and applying B2B SEO best practices along the way. 

Pricing: Content Visit retainers start at $3k per month and we also do work on a per asset basis.

Best for: Technical companies that want expert content at an affordable price.

The optimist

The Optimist is a content marketing agency that works with SaaS “product-led companies”.

They use an approach that combines content creation with targeted outreach and link-building. This is their USP. The Optimist’s team create a distribution strategy alongside their content creation efforts to boost the impact each content asset they create has.

Two other things we like about the optimist are their:

• Collection of SaaS content marketing resources.

• Their transparency. You can follow the founder on reddit where he posts annual updates about his agency’s growth.

Pricing: The Optimist retainers start at $10k per month.

Best for: SaaS companies that want to outsource their entire content marketing workloads.

Beam Content

Beam Content is an agency that helps SaaS companies with content creation.

What we love about Beam is their unique tone of voice and find creative content angles on technical SaaS verticals. They have some great case studies that show off this ability. Their “revenue ecologists” content campaign idea for a revenue SaaS provider really stood out to us. 

Beam focuses entirely on content creation and content repurposing. They don't do SEO strategy or link building.

Their process is entirely on giving SaaS companies a stress free path to better content. 

Pricing: Beam content works on a retainer basis and pricing starts at $7.5k per month.

Best for: Overloaded SaaS marketing teams 

Campfire labs

Campfire labs helps brands produce journalist content to boost their marketing efforts and sales enablement.

Describing what they do as delivering “story-driven content marketing”, Campfire labs creates content that answers a fundamental journalistic question, what is the story. 

Campfire lab’s team is made up of former journalists and their name harks back to the idea of stories being told around a campfire. This ethos shapes everything they do. Their mission is to give brands the same kind of story driven content that publications use to engage readers. 

These guys are experts in journalistic content creation. Case in point, their blog is chocked full of interesting interviews with marketing leaders.

Pricing: One off projects start at $15k. Recurring projects have a $5k per month minimum.

Best for: Big brands that want to stand out with journalistic content 

Foundation

Foundation is an end to end content marketing services and training agency. 

They don’t just create content they also plan B2B SEO strategies and do original market research on behalf of their clients. In our opinion this commitment to helping their clients own the content space is what helps them stand out among B2B content marketing agencies. 

Foundation works with companies in a range of different verticals from education and SaaS to what they jokingly describe as “boring” industries like manufacturing. 

They have a great resources database on their website filled with easy to understand definitions of content marketing terms and strategies.

Pricing: Foundation doesn't list their pricing.

Best for: Manufacturing companies and other non-tech brands looking to stand out with content marketing.

Codeless

Codeless is a content production agency for enterprises and brands that want to scale up their content output.

They can help brands produce up to hundreds of articles a month to build SEO engines and hit difficult keywords. One of their showcase results is their partnership with Monday.com, an engagement which resulted in a >1000% increase in traffic. Impressive stuff. 

Pricing: Codeless retainers start at $7500 per month for five blogs and go up to $20k plus. 

Best for: Large organizations and enterprises that want to produce content at scale

Measure twice, cut once

Content can deliver incredible results but only if it is created by a team that truly cares about your business and your industry.

To learn more about our content marketing agency services, contact us.