How to Choose a Cybersecurity Marketing Company

Table of Contents

• What does a cybersecurity marketing company do?
• Your options for outsourcing cybersecurity marketing 
  • 1. A Cybersecurity content marketing agency
  • 2. Freelance cybersecurity content writer
  • 3. Fractional content marketing manager
• Top Cybersecurity Marketing Companies

Finding a cybersecurity marketing company matters because there are more than 3,500 cybersecurity vendors on the market right now.

Every space of the cybersecurity market, from add-on AV solutions to identity protection to XDR to penetration testing to CTEM has dozens, if not hundreds, of companies competing for the same buyers. 

Looking for content marketing support for your information technology or cybersecurity company? Contact us for a free consultation.

In this blog post, we’ll cover what to look for when hiring a cybersecurity marketing company. 

What can a cybersecurity marketing company do?

Security sales are complex. They typically involve a mixture of technical and non-technical business buyers operating within a team who will consider a vendor over a long period (unless it’s an urgent issue they need help with).

Bringing someone to your website or booth at a trade show is only the starting point in a sale. You need to keep engaging prospects through what can be months long sales funnels involving multi stakeholder buying teams. Cybersecurity vendors cannot rely 100% on sales teams to close deals, they need to support them focused marketing efforts.

- 75% of B2B buyers would rather do their own research rather than contact your sales reps. 

Cybersecurity marketing teams need marketing support that can help them:

• Grow an audience for their brand across different channels. 

• Make their organization a trusted authority in its niche.

• Position their executive team as thought leaders.

• Turn visitors to their website and marketing events into leads.

• Keep up with evolving industry trends and hype cycles.

• Constantly produce information that is technically accurate. 

• Feed the sales team with qualified leads.

You can read this blog for more information on how cybersecurity marketing teams can accomplish all these things by taking a content first approach to their marketing campaigns.

Three ways to get cybersecurity marketing support

There are three proven methods to get cybersecurity marketing campaign support. 

1. A cybersecurity marketing company

There are lots of companies and agencies of different sizes that do cybersecurity content marketing. We compare the best ones below. Why choose a dedicated cybersecurity marketing agency?

For a small (<10 person), specialized marketing agency, you will be an ideal client. As a result, you will get a security-focused content marketing process, a fast turnaround time on all deliverables, and a combination of strategy and content development that will be hard to match.

Looking for a cybersecurity content marketing agency? We can help. Let’s talk.

Larger agencies or companies offering a variety of cybersecurity marketing services will dedicate less time to your content marketing needs. They typically will also lack a dedicated agency's security-focused content expertise. 

2. Freelance cybersecurity marketer

It's possible to find freelance marketing support with experience in the security industry. These individuals might have a background in general SEO content writing work. 

Going down this route can be useful if you have a defined strategy and content development process, including editorial support. 

Freelancers need to be managed efficiently like employees but can help fit into clearly defined roles in your marketing team.

3. Fractional content marketing manager

A fractional marketing manager can slot into your team to fill a role left vacant by someone else. Individuals who perform this role tend to be experienced and are able to offer consulting services.

Read our guide to fractional content marketing

Top Cybersecurity Marketing Companies

There are only a handful of agencies dedicated to cybersecurity marketing. Here's our comparison of the best agencies supporting cybersecurity solution vendors and service providers right now.

We would trust any of these agencies.

Content Visit

A content focused, cybersecurity and tech marketing agency.

They've helped cybersecurity firms like IBM, SenseOn and Morphisec build content marketing campaigns across different marketing channels, and boost revenue through organic traffic and growth marketing.

Content Visit are a good fit for your company if you:

• Are looking to build sustainable growth with content.

• Do not have an SEO agency or want to transition from paid ads to organic growth

• Already work with an SEO firm but struggle to produce high quality content to hit keywords or tie with your marketing campaigns.

• Want to improve your overall content and copy conversion rates, including sales collateral.

• Need someone to own the entire content process, from crafting buyer personas to publishing and measuring content performance.

• Want marketing experts who can build backlinks through digital PR and guest posting.

Our process starts with understanding your cybersecurity solution and your target audience, producing journalistic content and applying SEO best practices to boost distribution.

Pricing: Content Visit retainers start at $3k per month.

Best for: Technical companies that want expert marketing support at an affordable price.

Get a free cybersecurity content marketing consultation

Codeless

These guys look like a perfect fit for scaling marketing content without losing quality Codeless is a content production agency for enterprises and brands that want to scale up their content output. I've also heard that they are very process driven.

They can help brands produce up to hundreds of articles a month to build SEO engines and hit difficult keywords. One of their showcase results is their partnership with Monday.com, an engagement that resulted in a >1000% increase in traffic. Impressive stuff.

Pricing:Codeless retainers start at $7500 per month for five blogs and go up to $20k plus.

Best for: Large organizations and enterprises that want to produce content at scale

ContentLab

Based in Toronto Canada,ContentLab specializes in technical content strategy, creation, and ideation, focusing on engaging highly technical audiences. We love how they offer expert guidance and act as an extension of their client teams.

Their testimonials highlight their vast content marketing experience, particularly for technical and developer-focused audiences. We can see they’ve worked some major brand like Meta and Microsoft. Their services include blogs, extended articles, whitepapers, eBooks, tutorials, guides, and courses.

Pricing: Contentlab doesn't publish their pricing.

Best for:Larger companies targeting developer audiences, and aiming to engage with technical professionals.

Bora

Based in Spain,Bora focuses on brand awareness and high-quality sales lead generation for the information security industry. They offer content creation, sales lead generation, and social media management, specializing in white papers, eBooks, blog posts, and also earned media.

It’s clear to us that Bora’s team has a deep understanding of cybersecurity (they also have some great reports aboutthe future of cybersecurity content marketing) on their website.

Pricing:Bora don't publish their pricing

Best for:Companies that want to focus on driving traffic to their websites or expand their presence on social media

Blue Text

Bluetext is a Washington D.C.-based cyber security marketing agency. They offer a range of end to end digital marketing services including branding, website design and development, digital marketing, and strategic communications.

Unlike the other agencies on this list, Bluetext offers content marketing alongside other services. They provide comprehensive solutions like advertising, content marketing, SEO, social media, and trade show & event marketing.

Based on their client list, which includes Intel and Cisco, they appear to focus on larger companies that want combined branding and digital marketing support.

Pricing:Bluetext don't publish their pricing

Best for:Enterprises that want combined web development and content marketing support.

Hire a cybersecurity marketing agency

Cybersecurity content planning and development should be an enjoyable process.

People get excited about having their opinions heard, and when you bring together your technical experts and your marketing team, you get to learn a huge amount about your own products and brand. 

Input is vital but sucessfull content marketing also relies on finding support from a content marketing team that knows the market, understands technology and has worked with cybersecurity companies before. 

Looking for insights and support with your cybersecurity content marketing efforts from a leading cybersecurity content marketing agency?

Get in touch with us at Content Visit and we can start building great cybersecurity marketing results together.