Our SaaS content marketing agency roundup and comparison guide
Table of Contents
- How I reviewed SaaS content marketing agencies
- The best content-focused SaaS marketing agency agencies on the web.
On tap, conversions, optimization, content writing, SaaS SEO, and more. According to some studies, hiring a SaaS content marketing agency can increase your click-through rates by up to 97%.
They give your SaaS businesses a one-stop shop for content marketing strategy and development.
Or just boost your in-house team's ability to produce different types of engaging content and own their lead generation goals and KPIs.
But with 960,000,000 results for the search term "content marketing agency" on Google, how do you find an agency that fits your SaaS brand?
A good place to start is with reviews like this one. To help you find a SaaS content marketing agency, I looked at ten agencies that excel in SaaS content marketing and figured out what kind of companies they fit best.
Arrange a free content marketing consultation
These agencies all walk the walk. They can show results from working with a range of SaaS clients and have delivered long-term growth through SaaS SEO, demand generation, improved brand awareness, and customer acquisition for SaaS brands.
The agencies I've reviewed here are not fly-by-night operators out for a quick buck (a major problem in the marketing industry). Instead, they partner with their clients to deliver long-term results.
How I reviewed SaaS content marketing agencies
You wouldn't buy a secondhand car without having a look under the bonnet, kicking a couple of tires, and running a history check.
Before you decide to hire a SaaS content marketing agency, you also need to do your own research. Here are the three key factors I would look out for.
Cost
Are you looking for "affordable" content marketing or "premium" content marketing? You might know your budget, but agency pricing varies greatly.
Some agencies require a minimum monthly retainer and charge a set-up fee. Others require only a retainer. A smaller proportion of agencies will do ad hoc work for different types of content, such as writing blog posts, webinars, landing pages, email marketing flows and other inbound marketing assets on spec.
As a general rule, content marketing agency pricing tends to range between $3k per month to $10k.
Agencies that produce individual assets typically start their pricing at around 500 dollars for a blog to $4k for long-form content assets like whitepapers and reports.
The reality of content marketing means it's very difficult for agencies to quote prices before assessing a client's needs. This is why it's a good idea to bring up pricing during your first contact.
Past Work
Past performance is no guarantee of future results, but it is a pretty strong indicator.
Check out an agency's case studies and testimonials to see what kind of clients they've worked with in the past and what their results were like.
Of course, case studies are going to be cherry-picked. After all, an agency is going to tell you about a disastrous engagement right off the bat. Case studies do, however, give you a good indication of the kind of verticals an agency is familiar with and the methods they use.
If you are getting an agency to produce content, ask for success stories. Look for samples of client work in fields similar to yours and other SaaS clients or businesses in the SaaS industry they have worked with.
Process and SaaS content marketing services
What exactly is it that the agency does in return for your organization's cash?
Do they create content? If so, how? You need to know if a quoted price includes interviews with your team or even original research. It's also important to get a sense of how hands you need to be regarding edits, and other add-on work like conversion rate optimization (CRO).
Do they create content for social media marketing on platforms like linkedin?
You should also get a breakdown of how they do search engine optimization (SEO) and keyword research. You may or may not be an SEO expert, but you will need to know what keywords they think you can rank for, how this fits your target audience, and where content fits into your business growth versus other channels like PPC.
See what B2B content marketing looks like in action
Make sure to ask them what metrics they report on, i.e., qualified leads or just website traffic. This bit is critical. A SaaS content marketing agency should help you hit business goals and boost revenue growth.
The best content-focused SaaS marketing agency agencies on the web.
Content Visit: Best for b2b SaaS companies and technical companies in cybersecurity, privacy, or tech, that want expert content at an affordable price.
The Optimist: Best for SaaS companies looking for full-service content marketing or to outsource their entire content marketing workload.
Beam Content: Best for SaaS marketing teams that are overloaded and need content creation services.
Campfire Labs: Best for big brands that want to stand out with journalistic content.
Foundation: Best for manufacturing companies and other non-tech brands looking to make an impact with content marketing.
Codeless: Best for large organizations and enterprises that want to produce content at scale.
Flying Cat Marketing: Best for B2B SaaS companies in the HR tech sector looking for a specialized content and full service SEO strategy.
Animalz: Best for Enterprise companies and late stage startups
Fenwick: Best for writing focused content engagements.
Grow and Convert: Best for linking content to conversions.
Content Visit
A buyer persona focused, cybersecurity and tech SaaS content creation and SEO agency.
We are a content-focused digital marketing agency consisting of content writers, strategists, and b2b SaaS marketing experts. We've helped technical SaaS firms double their organic traffic in 12 months, build messaging and thought leadership campaigns across different marketing channels, and boost revenue through organic traffic and growth marketing.
We are a good fit for your company if you:
Are a series A and up startup looking to build sustainable growth.
Do not have an SEO agency or want to transition from paid ads to organic growth
Already work with an SEO firm but struggle to produce high quality content to hit keywords or tie with your marketing campaigns.
Want to improve your overall content and copy, including sales collateral?
Need someone to own the entire content process, from crafting buyer personas to publishing and measuring content performance.
Want marketing experts who can build backlinks through digital PR and guest posting?
We are able to act as either a content creation agency or a SaaS SEO agency or (as we often do) as both. As a result, we can take over the entire content process for you, from finding keywords and planning content to writing blogs, web copy, newsletters, and white papers and measuring results.
Our process starts with your SaaS products and your target audience, producing journalistic content and applying SEO best practices along the way.
Pricing: Content Visit retainers start at $3k per month, and we also do work on a per asset basis.
Best for: Technical companies that want expert content at an affordable price.
Hire SaaS content experts.
The Optimist
The Optimist is a content marketing agency that works with SaaS "product-led companies".
When I checked out their case studies I saw they had a fantastic track record and use an approach that combines content creation with targeted outreach and link-building to develop growth strategies. This seems to be their USP. The Optimist's team creates a distribution strategy alongside their content creation efforts to boost the impact each content asset they create has.
Two other things I liked about the Optimist are the following:
Collection of SaaS content marketing resources.
Their transparency. You can follow the founder on Reddit, where he posts annual updates about his agency's growth.
Pricing: The Optimist retainers start at $10k per month.
Best for SaaS companies that want to outsource their entire content marketing workloads.
Beam Content
Beam Content is an agency that helps SaaS companies with content creation.
What I love about Beam is their voice and brand. They are super active on social media and have lots of examples of how they capture a brand's unique tone of voice and find creative content angles on technical SaaS verticals. They have some great case studies that show off this ability. Their "revenue ecologists" content campaign idea for a revenue SaaS provider really stood out to us.
Beam focuses entirely on content creation and content repurposing. They don't do SEO strategy or link building.
Their process is entirely on giving SaaS companies a stress-free path to better content.
Pricing: Beam content works on a retainer basis and pricing starts at $7.5k per month.
Best for: Overloaded SaaS marketing teams
Campfire labs
These guys have a strong journalistic focus and its shows. Campfire labs helps brands produce journalist content to boost their marketing efforts and sales enablement.
Describing what they do as delivering "story-driven content marketing", Campfire labs creates content that answers a fundamental journalistic question, what is the story.
Campfire lab's team is made up of former journalists, and their name harks back to the idea of stories being told around a campfire. This seems like a fantastic ethos. I was also impressed by how they donate a percentage of profits to climate causes.
These guys are experts in journalistic content creation. Case in point, their blog is chocked full of interesting interviews with marketing leaders.
Pricing: One-off projects start at $15k. Recurring projects have a $5k per month minimum.
Best for: Big brands that want to stand out with journalistic content
Foundation
Foundation seemed to me like a straightforward content marketing agency that would suit B2B SaaS brands in some less "cool" verticals.
They don't just create content. They also plan B2B SEO strategies and do original market research on behalf of their clients. In our opinion, this commitment to helping their clients own the content space is what helps them stand out among B2B content marketing agencies.
Foundation works with companies in a range of different verticals from education and SaaS to what they jokingly describe as "boring" industries like manufacturing.
I thought they had a great resources database on their website filled with easy-to-understand definitions of content marketing terms and strategies.
Pricing: Foundation doesn't list their pricing.
Best for: Manufacturing companies and other non-tech brands looking to stand out with content marketing.
Codeless
These guys look like a perfect fit for scaling content without losing quality. Codeless is a content production agency for enterprises and brands that want to scale up their content output. I've also heard that they are very process driven.
They can help brands produce up to hundreds of articles a month to build SEO engines and hit difficult keywords. One of their showcase results is their partnership with Monday.com, an engagement that resulted in a >1000% increase in traffic. Impressive stuff.
Pricing: Codeless retainers start at $7500 per month for five blogs and go up to $20k plus.
Best for: Large organizations and enterprises that want to produce content at scale
Flying Cat Marketing
I've been following Flying Cat Marketing's growth for a while and they just keep going. A specialized SEO and content marketing agency targeting B2B SaaS companies, they now seem to be targeting saas brands in the HR tech sector.
Their unique selling proposition (USP) lies in their dual expertise: they not only create SEO-optimized content but also have a team of HR-specialized in-house writers. The kind of full service SEO scope this brings would be a winner for a mid sized start up in my opinion.
Pricing: They offer content only plans starting at $13,500/month.
Best for: B2B SaaS companies in the HR tech sector looking for a specialized content and SEO strategy.
Animalz
I've always regard Animalz as an "og" content marketing agency and an early leader in the content space. Today, Animalz remains a leading content marketing agency that caters to enterprise companies, startups, and VC firms.
A longstanding industry thought leader, Animalz appears to offer a comprehensive approach to content marketing, from strategy to creation. They have worked with companies like Frontify and Exer Health and a huge range of others.
Pricing: Based on their pricing calculator, their pricing starts at around $10k per month although they do seem to offer some level of service beneath that.
Best for: Enterprise companies and late stage startups.
Fenwick Media
A boutique agency specializing in "uncommonly clear writing and design." I loved their branding and design. It remainds me of a publishing agency like Penguin or Random House.
Fenwick is a content marketing agency with a clear focus on writing. They say they apply the "wit and clarity of literature" to replace jargon with true stories. Based on their website, it seems like they do just that.
Pricing: The website does not disclose pricing information.
Best for: Companies looking for a small, smart team focused on storytelling and design, and who value writing and design.
Grow and Convert
I first came across Grow and Convert on Youtube thanks to their fantastic tutorials and myth busting videos about content lead conversions.
They honestly are one of the agencies that inspired me to go out on my own with Content Visit through their is their four-step process of Content Strategy, Writing, Promotion, and Conversions. They also do ppc.
Pricing: According to the information I could find on clutch.co, grow and converts monthly pricing starts at $10,000.
Best for: Businesses that want to link content to conversions,
Can't choose a SaaS content marketing agency?
SaaS content marketing is best when it's just right. With marketing services, It pays to be a bit of a Goldilocks.
Content can deliver incredible results for SaaS companies (see this article for a breakdown of how SaaS content marketing results happen), but only if it is created by a team that truly cares about your business and your industry. This list might help you find the right partner for your content marketing efforts. To learn more about our content marketing agency services, contact us.
Written by Laura Martisiute