Our SaaS content marketing agency roundup and comparison guide
Table of Contents
- How I reviewed SaaS content marketing agencies
- The best content-focused SaaS marketing agency agencies on the web.
- Frequently Asked Questions (F.A.Q.) about SaaS content marketing
On tap, conversions, optimization, content writing, SaaS SEO, and more. According to some studies, hiring a SaaS content marketing agency can increase your click-through rates by up to 97%.
They give your SaaS businesses a one-stop shop for content marketing strategy and development.
Or just boost your in-house team's ability to produce different types of engaging content and own their lead generation goals and KPIs.
But with 960,000,000 results for the search term "content marketing agency" on Google, how do you find an agency that fits your SaaS brand?
A good place to start is with reviews like this one. To help you find a SaaS content marketing agency, I looked at ten agencies that excel in SaaS content marketing and figured out what kind of companies they fit best.
ContentVisit provides an award winning content marketing service for B2B SaaS companies
These agencies all walk the walk. They can show results from working with a range of SaaS clients and have delivered long-term growth through SaaS SEO, demand generation, improved brand awareness, and customer acquisition for SaaS brands.
The agencies I've reviewed here are not fly-by-night operators out for a quick buck (a major problem in the marketing industry). Instead, they partner with their clients to deliver long-term results.
How I reviewed SaaS content marketing agencies
You wouldn't buy a secondhand car without having a look under the bonnet, kicking a couple of tires, and running a history check.
I updated this list for 2025 to take into account the latest developments in AI content generation as well as new trends in search behaviour (ai-powered search) and social media (i.e the rise of Reddit).
Before you decide to hire a SaaS content marketing agency, you also need to do your own research. Here are the three key factors I would look out for.
Cost
Are you looking for "affordable" content marketing or "premium" content marketing? You might know your budget, but agency pricing varies greatly.
Some agencies require a minimum monthly retainer and charge a set-up fee. Others require only a retainer. A smaller proportion of agencies will do ad hoc work for different types of content, such as writing blog posts, webinars, landing pages, email marketing flows and other inbound marketing assets on spec.
As a general rule, content marketing agency pricing tends to range between $1k per month to $10k.
Agencies that produce individual assets typically start their pricing at around 500 dollars for a blog to $4k for long-form content assets like whitepapers and reports.
The reality of content marketing means it's very difficult for agencies to quote prices before assessing a client's needs. This is why it's a good idea to bring up pricing during your first contact.
Past Work
Past performance is no guarantee of future results, but it is a pretty strong indicator.
Check out an agency's case studies and testimonials to see what kind of clients they've worked with in the past and what their results were like.
Of course, case studies are going to be cherry-picked. After all, an agency is going to tell you about a disastrous engagement right off the bat. Case studies do, however, give you a good indication of the kind of verticals an agency is familiar with and the methods they use.
If you are getting an agency to produce content, ask for success stories. Look for samples of client work in fields similar to yours and other SaaS clients or businesses in the SaaS industry they have worked with.
Process and SaaS content marketing services
What exactly is it that the agency does in return for your organization's cash?
Do they create content? If so, how? You need to know if a quoted price includes interviews with your team or even original research. It's also important to get a sense of how hands you need to be regarding edits, and other add-on work like conversion rate optimization (CRO).
Do they create content for social media marketing on platforms like linkedin?
You should also get a breakdown of how they do search engine optimization (SEO) and keyword research both for traditional search engines like Google as well as AI-powered search engines like Perplexity and Chat GPT.
You may or may not be an SEO expert, but you will need to know what keywords they think you can rank for, how this fits your target audience, and where content fits into your business growth versus other channels like PPC.
See what B2B content marketing looks like in action
Make sure to ask them what metrics they report on, i.e., qualified leads or just website traffic. This bit is critical. A SaaS content marketing agency should help you hit business goals and boost revenue growth.
The best content-focused SaaS marketing agency agencies on the web.
Content Visit: Best for b2b SaaS companies and technical companies in cybersecurity, privacy, or tech, that want expert content at an affordable price.
The Optimist: Best for SaaS companies looking for full-service content marketing or to outsource their entire content marketing workload.
Beam Content: Best for SaaS marketing teams that are overloaded and need content creation services.
Campfire Labs: Best for big brands that want to stand out with journalistic content.
Foundation: Best for manufacturing companies and other non-tech brands looking to make an impact with content marketing.
Codeless: Best for large organizations and enterprises that want to produce content at scale.
Flying Cat Marketing: Best for B2B SaaS companies in the HR tech sector looking for a specialized content and full service SEO strategy.
Animalz: Best for Enterprise companies and late stage startups
Fenwick: Best for writing focused content engagements.
Grow and Convert: Best for linking content to conversions.
Content Visit
A buyer persona focused, cybersecurity and tech SaaS content creation and SEO agency.
Get a free SaaS content marketing consultation
We are a content-focused digital marketing agency consisting of content writers, strategists, and b2b SaaS marketing experts. We've helped technical SaaS firms double their organic traffic in 12 months, build messaging and thought leadership campaigns across different marketing channels, and boost revenue through organic traffic and growth marketing.
We are a good fit for your company if you:
Are a series A and up startup looking to build sustainable growth.
Do not have an SEO agency or want to transition from paid ads to organic growth
Already work with an SEO firm but struggle to produce high quality content to hit keywords or tie with your marketing campaigns.
Want to improve your overall content and copy, including sales collateral?
Need someone to own the entire content process, from crafting buyer personas to publishing and measuring content performance.
Want marketing experts who can build backlinks through digital PR and guest posting?
We are able to act as either a content creation agency or a SaaS SEO agency or (as we often do) as both. As a result, we can take over the entire content process for you, from finding keywords and planning content to writing blogs, web copy, newsletters, and white papers and measuring results.
Our process starts with your SaaS products and your target audience, producing journalistic content and applying SEO best practices along the way.
Pricing: Content Visit retainers start at $3k per month, and we also do work on a per asset basis.
Best for: Technical companies that want expert content at an affordable price.
Hire SaaS content experts.
The Optimist
The Optimist is a content marketing agency that works with SaaS "product-led companies".
When I checked out their case studies I saw they had a fantastic track record and use an approach that combines content creation with targeted outreach and link-building to develop growth strategies. This seems to be their USP. The Optimist's team creates a distribution strategy alongside their content creation efforts to boost the impact each content asset they create has.
Two other things I liked about the Optimist are the following:
Collection of SaaS content marketing resources.
Their transparency. You can follow the founder on Reddit, where he posts annual updates about his agency's growth.
Pricing: The Optimist retainers start at $10k per month.
Best for SaaS companies that want to outsource their entire content marketing workloads.
Beam Content
Beam Content is an agency that helps SaaS companies with content creation.
What I love about Beam is their voice and brand. They are super active on social media and have lots of examples of how they capture a brand's unique tone of voice and find creative content angles on technical SaaS verticals. They have some great case studies that show off this ability. Their "revenue ecologists" content campaign idea for a revenue SaaS provider really stood out to us.
Beam focuses entirely on content creation and content repurposing. They don't do SEO strategy or link building.
Their process is entirely on giving SaaS companies a stress-free path to better content.
Pricing: Beam content works on a retainer basis and pricing starts at $7.5k per month.
Best for: Overloaded SaaS marketing teams
Campfire labs
These guys have a strong journalistic focus and its shows. Campfire labs helps brands produce journalist content to boost their marketing efforts and sales enablement.
Describing what they do as delivering "story-driven content marketing", Campfire labs creates content that answers a fundamental journalistic question, what is the story.
Campfire lab's team is made up of former journalists, and their name harks back to the idea of stories being told around a campfire. This seems like a fantastic ethos. I was also impressed by how they donate a percentage of profits to climate causes.
These guys are experts in journalistic content creation. Case in point, their blog is chocked full of interesting interviews with marketing leaders.
Pricing: One-off projects start at $15k. Recurring projects have a $5k per month minimum.
Best for: Big brands that want to stand out with journalistic content
Foundation
Foundation seemed to me like a straightforward content marketing agency that would suit B2B SaaS brands in some less "cool" verticals.
They don't just create content. They also plan B2B SEO strategies and do original market research on behalf of their clients. In our opinion, this commitment to helping their clients own the content space is what helps them stand out among B2B content marketing agencies.
Foundation works with companies in a range of different verticals from education and SaaS to what they jokingly describe as "boring" industries like manufacturing.
I thought they had a great resources database on their website filled with easy-to-understand definitions of content marketing terms and strategies.
Pricing: Foundation doesn't list their pricing.
Best for: Manufacturing companies and other non-tech brands looking to stand out with content marketing.
Codeless
These guys look like a perfect fit for scaling content without losing quality. Codeless is a content production agency for enterprises and brands that want to scale up their content output. I've also heard that they are very process driven.
They can help brands produce up to hundreds of articles a month to build SEO engines and hit difficult keywords. One of their showcase results is their partnership with Monday.com, an engagement that resulted in a >1000% increase in traffic. Impressive stuff.
Pricing: Codeless retainers start at $7500 per month for five blogs and go up to $20k plus.
Best for: Large organizations and enterprises that want to produce content at scale
Flying Cat Marketing
I've been following Flying Cat Marketing's growth for a while and they just keep going. A specialized SEO and content marketing agency targeting B2B SaaS companies, they now seem to be targeting saas brands in the HR tech sector.
Their unique selling proposition (USP) lies in their dual expertise: they not only create SEO-optimized content but also have a team of HR-specialized in-house writers. The kind of full service SEO scope this brings would be a winner for a mid sized start up in my opinion.
Pricing: They offer content only plans starting at $13,500/month.
Best for: B2B SaaS companies in the HR tech sector looking for a specialized content and SEO strategy.
Animalz
I've always regard Animalz as an "og" content marketing agency and an early leader in the content space. Today, Animalz remains a leading content marketing agency that caters to enterprise companies, startups, and VC firms.
A longstanding industry thought leader, Animalz appears to offer a comprehensive approach to content marketing, from strategy to creation. They have worked with companies like Frontify and Exer Health and a huge range of others.
Pricing: Based on their pricing calculator, their pricing starts at around $10k per month although they do seem to offer some level of service beneath that.
Best for: Enterprise companies and late stage startups.
Fenwick Media
A boutique agency specializing in "uncommonly clear writing and design." I loved their branding and design. It remainds me of a publishing agency like Penguin or Random House.
Fenwick is a content marketing agency with a clear focus on writing. They say they apply the "wit and clarity of literature" to replace jargon with true stories. Based on their website, it seems like they do just that.
Pricing: The website does not disclose pricing information.
Best for: Companies looking for a small, smart team focused on storytelling and design, and who value writing and design.
Grow and Convert
I first came across Grow and Convert on Youtube thanks to their fantastic tutorials and myth busting videos about content lead conversions.
They honestly are one of the agencies that inspired me to go out on my own with Content Visit through their is their four-step process of Content Strategy, Writing, Promotion, and Conversions. They also do ppc.
Pricing: According to the information I could find on clutch.co, grow and converts monthly pricing starts at $10,000.
Best for: Businesses that want to link content to conversions,
Frequently Asked Questions (F.A.Q.) about SaaS content marketing
Content Visit has been supporting B2B SaaS brands since 2020. We've worked dozens of companies that have gone on to achieve success in funding rounds, major acquisitions and product-market fit. In that time, we've gotten hundreds of questions about SaaS content marketing.
Here's a few of those questions (We've honestly heard each at least a dozen times):
Q: How do I know if a SaaS content marketing agency is right for my business?
A: The first question do you actually need content marketing support right now? In many cases the answer will be yes but for very early stage SaaS brands we recommend starting with founder led content before hiring an agency.
When you decide to hire angency. Look for agencies that specliase in your niche. Draw up a short list (like the one above) then review past work, case studies, client testimonials, and go on a discovery call.
Do a vibe check too. Are you going to be working directly with the people you talk to or are you going to get lost in a series of account managers and assistants. Small boutique agencies tend to be the best option for most brands with less than $50 million in funding or revenue.
Q: How much? What is a typical budget for hiring a SaaS content marketing agency?
A: Monthly retainers usually range anywhere $1,000 and $10,000++. Creating individual content pieces vary widely from $500 to $4,000. Translate this cost into local currency and it should still stand. As an example, we recently reviewed 2025 pricing for cybersecurity marketing which is a good proxy for general B2B SaaS marketing cost too
Q: Should I focus on SEO or content quality first?
A: Quality - would you read or look at your own brands content? Quality is always the place to start. Then find a distribution method. That might be SEO (or GEO) or it might be a newsletter or some other owned media channel.
Q: Can I hire an agency for a single project or specific content type?
A: Yes, or you might be better off hiring a freelancer like a cybersecurity copywriter (again a good proxy for general B2B SaaS pricing). Your best is probably a bespoke agency that offers project-based engagements or specific content types like blogs, whitepapers, or landing pages. Just watch out for large agencies with enterprise pricing for single content assets. We've seen companies charge $2k++ for a blog (in our opinion far too much).
Q: How soon will I see results from SaaS content marketing?
A: As soon you get content marketing fit. This will depend on the results you are looking for. It could be right away i.e you send a prospect a white paper and they turn into a customer or it could be 6 months to a year (that same client has to get buy in from 10 other people but the white paper helps).
Q: How has SaaS content marketing changed in 2025?
A: It hasn't changed as much as people think.
Yeah you can now use AI to generate content. And yes, people are now using Chat GPT to search for solutions. But the same rule applies today as applied 100 years ago when a tire company decided to start reviewing restaurants. Good content that is interesting and engaging for your market will deliver benefits to your business and brand.
Its still critical to work a SaaS copywriter or content writer whether directly or through one the agencies above. .
If you come across an agency that described as "Ai-powered". Run. You can DIY the same thing for much less cost.
Q: What kind of content does a SaaS content marketing agency create?
A: The basics of B2B SaaS content marketing are that value always comes from three key types of B2B SaaS content:
Content that builds SEO authority.
Content that increases your keyword reach beyond your primary keywords to gain organic traffic.
Content that defines your brand identity beyond SEO and powers lead generation.
Let's go deeper into these three areas, one by one.
1. Thought leadership content to build domain authority
This content helps your SEO by improving your organic search performance for your primary keywords—the ones you target first and foremost.
You know that you need to do this. But figuring out how to get links can be a bit of a mystery. Well, the answer is simple: you create content that attracts backlinks. Simple but not easy.
It's not easy, partly because SEO is competitive.
Your B2B SaaS is probably one of many businesses trying to get ahead in your niche. Some websites can gain authority over time just by producing high-quality content that gets shared and linked to.
However, the fast track to building authority is to conduct link building outreach.
Learn more: 31 no-cost cyber security marketing guest post opportunities.
This means reaching out to reputable sites in your niche and offering them guest posts from your brand's executives that deliver real insight to their readers.
Note: Contact us to learn how we can help turn your executives' POVs into guest posts.
These guest posts can then organically link back to supporting content hosted on your blog.
The three steps to this process are:
1. Create high-quality thought leadership content on your website.
2. Pitch websites in your business niche with topical ideas their readers will find interesting.
3. Write guest posts that link back to content hosted on your site.
When you post on reputable third-party websites, you will also attract backlinks from the readers of the sites who will use your content to support their own thought leadership efforts.
As a result, your domain authority will gradually snowball, becoming bigger with each backlink.
Katy’s SaaS content agency team reached out to dozens of leading publications in their niche, several of which then published ghostwritten bylines by Katy. This not only boosted their website’s SEO but also helped position Katy as a B2B SaaS thought leader.
2. Evergreen content to grow beyond primary keywords
What startups (and B2B SaaS companies in particular) sometimes forget is that their potential audience is much larger than those looking directly for their product.
We could call this your brand’s "wider audience." The individuals in this audience will have a vast range of interests related directly or indirectly to what you're selling.
For example, imagine Katy’s start-up sold a cloud-based password manager for enterprises.
After some basic keyword research on tools like Ahrefs or Semrush, her team might have figured out that the primary keyword they wanted to rank high for was "enterprise password manager."
They knew that any potential customer would search online using this primary keyword when they needed a password manager for their business.
However, before a potential buyer looks for Katy's product, they will probably search for information on the issue her product is supposed to solve.
These prospective customers might look for long-tail keywords like "password storage" or "how to save multiple passwords." Therefore, these search terms are essential keywords for Katy's B2B SaaS to target with relevant content and web page optimization. As long as they have search volume, they are on the menu.
To capture traffic from people searching for these keywords online, Katy's SaaS content agency created high-quality "evergreen" content that answered their customers' questions.
Blogs with titles like, "3 safe ways to save multiple passwords" and "How enterprises safely store employee passwords." Once these blogs started to rank organically, Katy’s team were saving thousands in traffic acquisition costs. Even with Google's generative
AI in Search (SGE) taking some top of the funnel traffic, high quality content meant that Katy's B2B SaaS was still appearing as a source and getting lots of traffic.
3. On-page SEO copy that defined their brand identity
Brand identity and brand awareness are topics that Katy's internal team probably thought about a lot. But they had yet to learn that SEO content creation could also help with their brand image.
A positive feeling is not something you can magic out of thin air with SEO, but here are three things that excellent SEO website copy and strong brand identity have in common:
Functionality. Both content and brand should have a great user experience. Anyone consuming a brand's content should be able to take away something that benefits them. This could be an answer to a question, helpful tip, or inspiration. We recommend businesses conduct a three-point check for all their web copy to test whether the content is valuable or not.
Recognizability. When someone looks at your site, reads your content, or uses your product, they should know it's "you." A recognizable identity through your content can pay dividends in the long run.
Believability. You should never host or produce content that is not believable. Your customers should be confident with your credentials when they consume your content.
If all the copy on your website meets these three criteria, your users will have a better experience, and your search marketing performance will improve too. Once Katy’s SaaS content agency made her website's copy more readable, conversion rates started to climb. They found that some of their high performing pages were converting at more than 10% from SEO traffic alone.
Q. What does B2B SaaS Content Marketing do?
A: The content on your site should:
Deliver a good user experience (i.e., it makes it easy for searchers to find the information they seek).
Be trustworthy and offer high-quality insights.
Fit the kind of topics your buyer personas and target audience search for online.
Be part of a content strategy.
Be backed up by solid technical SEO fundamentals like a good internal linking structure.
Buffer have a great blog post on the topic of what makes "good" B2B content. You can read it here.
Create content that ticks these boxes and is optimized for relevant keywords that have volume and you are guaranteed to succeed at SEO and improve your website's ability to help customers find helpful information.
Creating great content will create long-term value for your business by building brand awareness.
Can't choose a SaaS content marketing agency?
Content Visit are an award winning SaaS cybersecurity content marketing agency.
SaaS content marketing is best when it's just right. With marketing services, It pays to be a bit of a Goldilocks.
Content can deliver incredible results for SaaS companies (see this article for a breakdown of how SaaS content marketing results happen), but only if it is created by a team that truly cares about your business and your industry.
This list might help you find the right partner for your content marketing efforts. To learn more about our content marketing agency services, contact us.
Written by Laura Martisiute